Work

I led UX strategy for Nestle's global digital ecosystem—defining how dozens of individual pet food brands could coexist within a shared CMS platform while maintaining distinct brand identities.

I led a comprehensive research initiative to understand customer mobile behaviour and inform further mobile direction.

I designed a comprehensive design strategy to improve website experience and accessibility for the provincial transit system.

I designed the back-in-stock notifications for lululemon's mobile app and website, working with Product & Dev to build the end-to-end feature that generated revenue gains at launch.

I led the end-to-end redesign of Canadian Tire's flagship mobile commerce app, I first changed how the company approached product collaboration and implemented an iterative design sprint process.

A fashion shopping rewards platform that used influencer-created fashion inspiration looks as engaging content to keep members returning.

Tipping Canoe moved into a new office above Winnipeg's newest third-wave cafe. I designed and coded the site for Forth Cafe.

One project at Tipping Canoe was the rebuilding of the corporate website used mainly for recruitment including co-op students. I worked with the team, designed the 4 page site and wrote the code from scratch. While the site is offline, you can view an archived version

A product of Tipping Canoe, Wareable was a brand new content-based site devoted to 'tech for your connected self'. Launched in 2015 with the initial design, I worked on addition design projects and site additions until 2017.

Over the 6 years at Quidco, I designed numerous features, redesigns, advertising campaigns and mobile apps. In 2012, I began building a larger UX team which I led until 2015.