Hi, I'm Mike Barker, a design leader & strategist who helps organizations build design practices that deliver measurable business outcomes
Open for a conversation ⟶ hi@mike-barker.com
Canadian Tire
I transformed mobile commerce through process change
Role
Sr. UX Designer
Sr. UX Designer
Timeline
2018–2019
2018–2019
Project overview
Led the complete redesign of Canadian Tire's flagship mobile app while fundamentally changing how the company approached product design development. Introduced and implemented design sprint process, shifting the team from waterfall to iterative delivery.
Led the complete redesign of Canadian Tire's flagship mobile app while fundamentally changing how the company approached product design development. Introduced and implemented design sprint process, shifting the team from waterfall to iterative delivery.
Impact
Changed organizational capability—design sprint process continues to be used. Delivered complete app redesign while maintaining rigorous user research and testing standards. Raised app's App Store rating to 4.8 from below 3-stars.
Changed organizational capability—design sprint process continues to be used. Delivered complete app redesign while maintaining rigorous user research and testing standards. Raised app's App Store rating to 4.8 from below 3-stars.
Mountain Equipment Company
I led a mobile design strategy and delivered mobile experience improvements
BC Transit ⟶
I created a design strategy to help improve the website experience and accessibility
lululemon ⟶
I helped reduce dead-end shopping experiences for out of stock products
About me
With 15 years of experience across UX & product design for brands in Canada, the UK & US, I see design as a team sport, and collaboration, depth and breathe are key to my success. I transform how teams approach digital product design development—introducing research-driven processes, building design capabilities, and delivering solutions that drive real business impact.
Based in Vancouver, Canada
Current role: Sr. UX Specialist, Nestle Purina
Open to new opportunities:
Copy email address: hi@mike-barker.com
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