Hello, I'm Mike Barker, a senior designer & developer.
UX projects
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2023-4
MEC
Mobile UXR and design strategy
Various new features - 2023 BC Transit Website redesign ux consulation
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2022-3
lululemon
Back in stock notifications
Account & Wishlist improvements - 2018-9 Canadian Tire iOS app redesign process & design system
- 2017 SportChek iOS app design
- More work
Featured design work
I crafted a mobile design strategy at MEC and delivered mobile experience improvements.
As senior UX/UI designer, I focused on the mobile experience, both with the current web experience and future mobile design strategy. I conducted user interviews to observe customer behaviour with an eye to understand broader mobile trends. Additionally I delivered feature improvements for web with an eye to the in-store experience.
I helped reduce dead-end online shopping experiences for out of stock products at lululemon
Adding Back in Stock notifications to the lululemon website and mobile app was the result of a six month project to identify the best and most practical way of communicating restock availability to our guests. Working with user research and the product owner, we used a discovery phase to understand the problem space, craft a vision, and explore solutions before moving on to the concept & validation phase, and the eventual design and development implementation.
At Canadian Tire, I brought stakeholders together to collaborate with design sprints on a customer-centric mobile app redesign
I joined Canadian Tire in 2017 and began working on customer and employee web & mobile apps, including the ground-up reinvention of the core ecommerce app. From day one we took a customer-centric approach starting with user research and validating solutions with weekly usability tests. This was one reason we raised our App Store rating to 4.7-stars from below 3-stars.
I worked on a team that took a new approach to retaining customers on a fashion rewards platform
Refash was an opportunity to start from the beginning in building a rewards platform. We made two decisions early in our process—we used lean user research and Theory of Change to identify a shortcoming with previous products. The result was a fashion inspiration app which rewarded customer's purchases through the platform, and lveraged buyable looks within Instagram. This solved two problems existing with Instagram fashion posts—the inability to purchase items in a look, and creating a product customers would return to more frequently.
Current side project
I'm reviving my third-wave coffee finding app Dew with a whole new approach and improved web experience
Since the advent of SwiftUI I have been looking to build an all-new app. On the web, front-end frameworks have progressed greatly with Next.js rising in popularity. Dew 2 is feeding these opportunities to learn something new. I also needed to refresh the brand and find a new modern design language.
More coming soon...